Esports Entertainment Group announces new online ‘pay-and-play’ online casino

Earlier this week, Esports Entertainment Group announced the upcoming launch of a brand-new online casino. The site is known as, and it is the new brand of Lucky Dino. As a pay-and-play option, Fiksukasino will cater to players located in Finland.

Esports Entertainment Group announces new online ‘pay-and-play’ online casino

The company has seen its Lucky Dino operations thrive in Finland and feel the new site will be just as readily accepted by players. The gaming industry in the region has grown considerably since 2020, with almost 10% growth and close to $3 billion in revenues generated.

Pay and Play Format

In the gambling industry, the pay and play format is becoming more prevalent, as it gives players a way to avoid registration. In general, players must create a new account with an online casino, providing their name, address, email, and additional personal details. Once the account is created, then a deposit is made, and wagering can begin.

With the pay and play format, players are able to skip the registration form and play without any delay. This concept will place Fiksukasino in a unique position when it comes to driving traffic and acquiring new customers.

Esports Entertainment Group CEO Grant Johnson commented on the new casino by stating the company is excited that Lucky Dino will be launching the new brand. Because the new site bypasses the registration process, Mr. Johnson says that it creates a smoother and more seamless experience for players.

“This latest launch is a testament to the Lucky Dino team’s market awareness and product innovation and strengthens the foundations in a key market for the company.”

Without registration, the new online casino site will allow players to add funds instantly via deposit and easily withdraw funds.

Finland Gaming Resources  

The online gambling industry continues to grow at a rapid pace in Finland. New sites are popping up all the time, including the new As a player in the region, it is important to have access to quality resources. At the beginning of 2021 we acquired and to provide our readers in Finland with premium resources when it comes to iGaming. offers up-to-date information on the best online casinos in the region. You can use categories to narrow down your search including seeking out sites like Fiksukasino that do not require registration.

At, you will find details on all casinos that operate in Finland. New and older operators are listed so that you can review every option including searching for various payment methods for real money gaming.